The UK Permanent Jewellery Opportunity: 12 Months and Counting

Let me share what I learned at PJX 2025, America's premier permanent jewellery conference in San Antonio.
The UK market is exactly where America was 18 months ago. High demand, very few trained professionals. It's the perfect time to establish yourself.

But the landscape is shifting:

  • Beauty salons adding permanent jewellery without proper training
  • Social media "experts" teaching cheap techniques
  • Customers getting confused about quality and pricing


You have approximately 12 months to position yourself as the professional choice in your area. After that, it becomes a race to the bottom on price.

I'm Sonal, jewellery business owner for 10 years, permanent jewellery specialist for 18 months.

As the only jeweller from England at PJX 2025, I gained invaluable insights into where our market is heading.

If you want to build a sustainable permanent jewellery business with proper margins and loyal customers, you need training from someone who understands both jewellery and business.

[Learn More About the Opportunity]

Why Learning From a Jeweller Changes Everything

  • A woman wearing three different styles of gold bracelets on her wrist, representing personalised permanent jewellery, gold permanent jewellery, and handmade permanent jewellery from our Birmingham studio.

    What Generic Training Misses:

    ❌ "All chains work the same" (they don't)
    ❌ "Price based on your area" (no strategy)
    ❌ "Just post pretty pictures" (no system)
    ❌ "Buy supplies online" (retail prices)
    ❌ "Watch more videos" (no support)

  • Hands working with pliers to adjust a gold bracelet on a wrist, showcasing the process of creating custom permanent jewellery and personalised permanent jewellery.

    What 10 Years in Jewellery Teaches You:

    ✅ Metal mastery: Sterling silver, gold-filled, 9kt gold profit margins
    ✅ Confident pricing: £45+ because you're worth it
    ✅ Marketing systems that book you solid
    ✅ Trade suppliers offering 40% margins
    ✅ Personal mentoring plus lifetime support

The real difference:

Running jewellery businesses for a decade taught me what others can't share. It's not just about welding. It's about understanding metals, margins, and markets.

"This training builds a business, not just a skill."

My Permanent Jewellery Journey (And Your Opportunity)

18 months ago, I was burning out running two jewellery brands. Then I discovered permanent jewellery.


My results shocked me:

  • Week 1: Made back my training investment
  • First event: £1,200 in 5 hours
  • Today: 3-day weeks, fully booked


I didn't get lucky. I got trained properly - comprehensive education plus ABT accreditation. This May, I attended PJX 2025 in San Antonio to stay current with industry trends.


Now I'm teaching everything I've learned before the UK market saturates.

Student Success Stories

  • The training exceeded all my expectations

    "I took part in the Training Academy with the lovely Sonal as our instructor. She was very helpful and attentive. I felt I could ask questions and seek help when needed and was supported during my practice. The course itself was easy to follow along and very informative. I would recommend others to go to Aura Eternity to kickstart their journey within permanent jewellery!"

    - Yasmin, July 2025

  • I chose Aura Eternity because Sonal is a qualified jeweller

    "I knew I would gain much more than just the basics of permanent jewellery—and I was absolutely right. Although I was initially nervous, Sonal's warm and welcoming nature instantly put me at ease. The day was packed with valuable knowledge, hands-on learning, and expert insight. I left feeling confident, inspired, and fully equipped to begin my journey in this exciting field."

    - Sara, July 2025

Everything You'll Master in One Intensive Day

Foundation & Strategy

✓ Why the next 12 months are critical
✓ Positioning yourself as the premium choice
✓ Understanding your ideal clients
✓ Pricing for profit (not just survival)

Safety & Professionalism

✓ UK regulations simplified
✓ Insurance that properly protects you
✓ Creating a professional setup
✓ Client consultation excellence

Hands-On Practice

✓ Welding techniques for all chain types
✓ Working with sterling silver, gold-filled, and 9kt gold
✓ Practice on real models
✓ Troubleshooting common problems

Business Building

✓ Instagram strategy that converts
✓ Local marketing that works
✓ Building your brand identity
✓ Client retention systems

Systems & Growth

✓ My exclusive supplier directory
✓ Inventory management made simple
✓ Scaling from side-hustle to full-time
✓ Financial planning basics

Maximising Revenue

✓ Structuring £1,000+ event days
✓ Private party packages
✓ Corporate opportunities
✓ Creating recurring income

  • The 30-Day Success Promise

    Here's my commitment:


    Follow the system, use my templates, and you'll book paying clients within 30 days. If not, I'll work with you personally until you do.

    Every student who's followed my system has succeeded. See what they say below.

The Difference Experience Makes
Generic Training Aura Eternity Academy
❌ Use whatever metals ✅ Sterling silver, gold-filled, 9kt gold expertise
❌ Charge what feels right ✅ Strategic £45+ pricing psychology
❌ Post pretty pictures ✅ Marketing systems that book you solid
❌ Buy supplies online ✅ Exclusive suppliers with 40% margins
❌ Good luck! ✅ 2x 45-min mentoring calls + lifetime support
❌ Online videos only ✅ Hands-on practice with real models
❌ Generic techniques ✅ UK market strategies from US insights

Your Investment & Returns

US training costs £3,000+ | UK online courses £600-1,200

Let's Address Your Questions

Experience creating custom permanent jewellery at Aura Eternity's Birmingham Jewellery Quarter studio, featuring Welding Parties that bring your unique ideas to life.

Is the UK market already saturated?

Not even close. We're 18 months behind America. But this grace period ends within a year. That's not pressure, it's reality.

How quickly can I make money from permanent jewellery?

Most students book clients within 2 weeks. At £45 per piece, just 16 customers cover your training. My first event brought £1,200.

I can't afford £695 right now...

Klarna splits it to £232 monthly. One good event covers everything. The question is: can you afford to wait while others get established?

I'm not creative or artistic

Good news: this is about systems, not art. My best student is an accountant. She follows the system and makes £800+ weekends at markets.

What about equipment costs?

Budget £800-2,500 for professional setup. My Sunstone partnership saves you £300+ immediately. Most students cover this in their first 2-3 events.

Can I do this alongside my job?

Absolutely. Start with weekends and evenings. Build your client base. Most students choose to go full-time within 6 months because the demand is there.

Do I need previous jewellery experience?

Absolutely not. My jewellery background means I can teach you industry secrets others can't - but the techniques themselves are straightforward when taught properly.

Why you versus online courses?

Permanent jewellery is hands-on. You need real-time feedback, supplier relationships, and someone who's actually doing this successfully. Plus, I understand jewellery, not just welding.

What if I don't live near Birmingham

Birmingham is centrally located with excellent transport links. Many students travel from London (1.5 hours), Manchester (1.5 hours), and further. The concentrated one-day format makes travel worthwhile. Can't make Birmingham? Ask about 1:1 training options in your area.